On trend solutions for fashionistas.

We were asked to carry out a full strategic rebrand for the company, covering everything from logo design and print to digital and exhibition kit.

One of the first things that our research revealed was that although the company was called NW Williams, everyone knew them as Disley (which is actually the name of one of their clothing collections).

This discovery – along with their strong heritage and Belfast roots – formed the basis of our work. Embracing the name that everyone used and drawing inspiration from their original logo, we created a bold new identity that was applied across all of their collections and in all of their communications.

I have worked with Taste since 2009, most recently on the complete overhaul of the brand, brochure and website for a B2B garment manufacturer. They have created a brand that is stylish and impactful, and the results are equally as effective in print, in person and online. The outcome has instantly set us apart from our competition and lays the foundations for the future growth of the company.Disley