Reaching new heights.
The first challenge was winning the business – as you would expect, the opportunity to do rebranding work for Edinburgh Airport attracted interest from some of the biggest agencies around. In order to make sure we stood out we carried out extensive research ranging from focus groups to a full brand workshop.
We used this knowledge to create a logo, strapline and brand that represented not just the airport, but also the people in it. That’s when the project really took off – having won the pitch we then had to roll out the rebrand – in just 12 weeks. Our work can now be seen in over 4,000 places, from signage and stationary to promotional items and uniforms.
We were bowled over by the effort, enthusiasm and excellence of Taste’s pitch. Although they are a much smaller agency than the others we looked at, we know after the successful brand relaunch that we chose wisely.Edinburgh Airport